New Braunfels, TX Vacation Rental & Airbnb Property Management
New Braunfels Is Booked Solid In Summer. What About The Rest Of The Year?
We manage Airbnb and VRBO properties across New Braunfels and Gruene, from tubing season through Wurstfest and the holidays. If your rental only earns from June to August, something is being left on the table.
Why New Braunfels
A River Town With A Second Season
New Braunfels pulls guests from two directions at once. Austin and San Antonio are both under an hour away, so a lot of visitors treat this as a weekend escape instead of a big vacation. That changes how a property needs to be priced and marketed. Short two night stays make up more of the calendar here than in markets further from a major metro.
We've found the properties that perform best aren't always the biggest ones. A well kept two bedroom near Gruene with parking for a truck and a cooler can out earn a five bedroom home that's a twenty minute drive from the river. Location inside New Braunfels matters more than square footage.
Summer gets all the attention here, but the owners who make the most money are the ones who don't let the calendar go quiet once tubing season ends.
New Braunfels By The Numbers
$200 – $350+
Nightly Rate
35% – 50%+
Occupancy
$25,500 – $63,900+
Annual Revenue
Low end reflects a standard property in an average location. High end reflects a well located property with strong amenities, think a pool or hot tub, walking distance to Gruene or the river. Based on aggregated New Braunfels short-term rental market data. Individual results vary by location, property type, and management.
What Performs Well
What Actually Rents Here
Not every home makes a great vacation rental. In New Braunfels, the properties that book up first tend to share a handful of things in common.
We've had owners come to us after buying a property assuming it would qualify as a short-term rental, only to find out the zoning didn't allow it. Always check before you buy, not after.
✓ Parking for trucks, boats, and tubing gear
✓ Walking distance to Gruene or downtown
✓ Private pool or hot tub
✓ Pet friendly setup
✓ Fenced yard or outdoor living space
✓ Close to the Comal or Guadalupe River
If your property doesn't check most of these boxes, we'll tell you that honestly instead of signing you up anyway.
Visiting New Braunfels
Things to Do in New Braunfels, Texas
New Braunfels runs on river season, German heritage, and a live music calendar that doesn't quit in the winter. Here's what fills up the town, and when.
Where to Go
Schlitterbahn Waterpark
One of the most famous waterparks in the world, right in the heart of downtown. Runs late spring through early fall.
Gruene Historic District & Gruene Hall
Texas's oldest continuously operating dance hall, plus boutique shops and the Gristmill River Restaurant.
Comal & Guadalupe Rivers
Tubing, kayaking, and paddleboarding. The Comal stays 70 to 72 degrees year round.
Natural Bridge Caverns
Texas's largest commercial cavern system, with guided tours and above ground adventure courses.
Landa Park & Comal Springs
51 acres of walking trails, a miniature train, and the spring that starts the Comal River.
Downtown New Braunfels
Cobblestone streets, German bakeries, breweries, and the historic Brauntex Theatre.
Annual Events Worth Planning Around
May
Saengerfest
A free downtown festival with live music, food vendors, and wine and craft beer sampling.
Spring
Gruene Music & Wine Fest / Tour de Gruene
Wine tasting, live music, and cycling events centered on the historic district.
Spring / Summer
Troutfest
A three day fly fishing and conservation event on the Guadalupe River.
July 4
Independence Day Fireworks
A downtown fireworks show that draws visitors from across the Hill Country.
November
Wurstfest
A 10 day German heritage festival that drew over 240,000 visitors in 2026, the single biggest demand driver outside of summer.
Monthly (except January)
Gruene Market Days
A 30-plus year tradition with nearly 100 artisans selling handmade goods in the Gruene Historic District.
December
Holiday Events in Gruene & Downtown
Seasonal shopping, lights, and live music that extend the booking season into the winter.
You just saw why the calendar doesn't stop at Labor Day. If you own a property near New Braunfels or Gruene, that same demand can turn into real income once it's priced and managed right.
Find Out What You're Leaving on the Table
Why Rodeo
A Different Kind of New Braunfels Vacation Rental Management Company
We list and manage on Airbnb, VRBO, and direct bookings through our own site, so you're never locked into one platform's algorithm deciding how much you earn.
A lot of owners think bigger management companies provide better service. I haven't found that to be true. Bigger usually means your property gets less attention, not more. We'd rather turn down a property that doesn't fit than take it on and watch it underperform.
Great reviews are earned long before a guest checks out. It starts with how clean the place is, how fast we answer questions, and whether the listing matches reality. We've personally owned and managed vacation rentals ourselves, so we handle all of that directly, not through a call center.
Areas We Serve Near New Braunfels
New Braunfels sits right in the middle of the Texas Hill Country vacation rental management corridor between Austin and San Antonio, so we cover the surrounding towns too.
GrueneCanyon LakeSan MarcosSeguinBoerneBulverdeSpring Branch
Not sure if your property falls inside our service area? Reach out and we'll tell you straight.
Frequently Asked Questions
New Braunfels Short-Term Rental Questions, Answered Straight
It depends on your zoning. New Braunfels bans short-term rentals in every residential zoning district. That's not a soft rule, a federal court and the Fifth Circuit Court of Appeals have both upheld it. If your property is zoned residential, you cannot legally run a short-term rental there, no matter what a neighbor down the street is doing. STRs are only allowed in non-residential zones with a Special Use Permit, except in a few commercial districts that don't need one. Before you buy or before you list, check your parcel on the city's STR zoning map. We can help you read the results.
If your property already sits in an eligible zone, the STR permit itself costs $206 up front and $128 a year to renew, plus a passed fire inspection. If you need a Special Use Permit first, budget about three months. It goes through Planning Commission once and City Council twice, and neighbors within 200 feet get notified. We walk owners through this instead of leaving them to figure it out alone.
New Braunfels charges 7% on top of the state's 6%, so 13% total. Most booking platforms don't collect the city's portion for you. That falls on the owner or the manager. We handle collection and filing so it never becomes your problem.
It depends a lot on location and property type. Setting the wrong price can be expensive, we've seen it cost owners thousands over a year. A well managed property near the river or Gruene can out earn a bigger home further out. We'll give you a straight number for your specific property before you commit to anything.
Homes with parking, a pool or hot tub, and proximity to the river or Gruene tend to do the best. Not every home makes a great vacation rental. If yours isn't a strong fit, we'll tell you that up front instead of taking you on anyway.
Yes. We can take over an Airbnb or VRBO listing that's already live, keep your reviews and booking history, and clean up anything that's costing you bookings, like pricing, photos, or a slow response time.
Both, plus direct bookings through our own site. We don't want your income depending on one platform's algorithm.
Full management. A co-host works inside your own Airbnb account and is usually Airbnb only. We run everything, pricing, guest communication, cleaning, maintenance, and taxes, across every platform your property is listed on.
Yes. Just let us know the dates ahead of time so we can block your calendar. A lot of owners use their New Braunfels property for Wurstfest or a summer weekend and rent it out the rest of the year.
New Braunfels Owners
Ready To Find Out What Your Property Is Worth?
A vacation rental is an investment, and it should be managed like one. That means active pricing, fast guest communication, and someone who actually knows New Braunfels and Gruene. Tell us about your property and we'll tell you honestly whether it's a fit.